Foodstory

Branding for up-and-coming cafe

2016

Foodstory are a community-focused vegan-friendly cafe based in Aberdeen, Scotland.

As they moved into a more professional phase of their growth, they wanted a smarter look to their cafe and messaging, as well as more overall coherence in their visuals and design projects.

To achieve this, I created a comprehensive brand identity, which was rooted in the cafe's main values of home, food, and community.

  • Updated logo
  • Revised colour palette
  • More professional & practical typography
  • Three key values that represent brand
  • Central design motif embodies values
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I design & build technology solutions that grow businesses.

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I'm based in Amsterdam, NL & available internationally.